Whether you’re selling something from your online store or shipping gift kits after an event, those delightful boxes of goodies benefit from an added info packet for kits. Those kits educate, inspire, and keep people interested in your brand.
If you’re not sure if you need an info packet in your kit, here are five practical examples.
1. Care Guide Packet
Your website has all the info, and you’re likely sharing all this great educational content. But sending a care guide packet with the merchandise provides the education when they need it.
Here’s how to create effective care guide packets:
- Insert just the info you need. Design a small pocket folder, and just slip in the care guide sheets specific to that package.
- Include immediate and follow-up instructions. Tell them what they need to do now, and what they need to do in the future. Include trouble shooting tips, what to look for, and who to contact if they need help.
- Be direct. If you put “Care Guide” on the cover of your folder or envelope, people will know it’s not just marketing materials.
2. How-To Info Guides
If there’s some assembly required, provide kit recipients with info on how to use your product. Here are some different ways to do this:
- Provide detailed written instructions with pictures
- QR codes that link to instructional videos
- List of who to contact for follow-up support
- Troubleshooting guides
- List of common FAQs
3. New Member Welcome Kits
If it’s a service you provide, you can still provide new members with a memorable gift kit. Many brands have an onboarding package for new clients or members, where they share all sorts of on-brand swag and merch.
Along with the swag, a brand packet is the perfect way to expand on your brand’s story, beyond the logo and messaging on the merch. Here’s what to include in a new member welcome kit:
- Your brand’s story. Tell them, show them where it all started. Design a sheet or even a timeline infographic that shows where you started—and where you’re going.
- Brag about the benefits. Think about what sets you apart from the competition. Is it the amenities, service options, location, price? Sell it.
4. Thank You Packet
This is popular with non-profits and fundraising events. Different donor levels receive gift kits of varying levels. But with each kit, include a donor thank you packet. What do you include in a donor pack?
- Thank you letter
- List of member benefits
- Previous year’s report (build trust with transparency)
- Calendar of events
- Member and volunteer stories
- Volunteer opportunities
5. Continue the Brand Journey
Think of this as social media, but in a tactile format.
For any kind of gift kit, care package, or event thank you pack, brand info packets are the perfect way to share a little more with your clients, enthusiasts, and brand ambassadors.
What do you include in a brand info packet?
- Brand stories. Gather these stories from employees and clients alike.
- Calendar of events. What better way to build excitement?
- Social media info. Let them know where to follow you, and include any relevant hashtags.
Need branded pocket folders for info packs? We can help you out.
Hi there. We’re Easy Pocket Folders, and as the name suggests, we make pocket folders. We help businesses, non-profits, churches, and schools create custom folders that match their message and brand.
Need some help designing folders for your company info packets for kits? Let’s talk.